Digital Marketing Specialist Job at Global Disciples, Lancaster, PA

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  • Global Disciples
  • Lancaster, PA

Job Description

JOB SUMMARY
This job exists to effectively communicate the vision and mission of Global Disciples to those who use the internet and other digital platforms as primary sources of information and conversation; to create interest and awareness for Global Disciples and extend fundraising efforts through multi-channel digital campaigns.

RESPONSIBILITIES

  • Create and distribute all digital content related to website, blogs, podcasts, video, presentations, e-communications, reels, etc.
  • Maintain day-to-day creation, management, and posting of digital and social campaigns.
  • Develop and implement strategic SEO techniques to improve website visibility and organic search rankings, driving qualified traffic to Global Disciples sites.
  • Track digital campaign performance, by providing regular metrics.
  • Organize, maintain, and execute a calendar for social media and e-based interactions.
  • Incorporate existing digital assets (audio, video, photographs, reels, and graphics) into content for distribution on social media platforms.
  • Stay current with digital media technologies and trends.
  • Design and send out emails for events and fundraising appeals using Hubspot.
  • Post events to web-based community calendars, such as Facebook group events, regional websites, etc.
  • Maintain content on WordPress-based website; create landing pages for events in Hubspot.

QUALIFICATIONS

  • Must be a committed follower of Jesus Christ and an active member of a Christian church.
  • Passion for the mission and work of Global Disciples and alignment with its statement of faith, goals, purposes and objectives.
  • Creativity required, with ability to execute based on marketing plan.
  • Strong verbal and written communication skills.
  • Ability to multi-task and pay attention to details.
  • Self-starter who is organized.
  • Working knowledge of digital marketing technology, including Adobe Creative Suite, WordPress, Monday.com, Hubspot, Canva, and media editing software required.  Salesforce experience preferred.
  • Video recording and editing skills.
  • Ability to work with deadlines.
  • Experience with Microsoft Office 365.

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