Job Description

Job Summary:

The Social Media Manager is a self-motivated, creative thinker with experience developing and implementing comprehensive social media strategies that increase brand awareness and drive engagement. This person will constantly be asking themselves “how can we do this better” and strives to create content that elevates the brand on a global scale. 

Supervisory Responsibilities:

• Provide constructive and timely performance evaluations for direct reports.
• Provides useful and real-time coaching, gives feedback, and aligns development goals with organizational objectives.
• Reviews time and attendance in Paycom, and follows up on any discrepancies for the department.
• Operate with the highest level of conduct, integrity, and confidentiality, setting an example for colleagues.

Duties/Responsibilities:

• Develop and implement a social media strategy that aligns with Wellington International’s brand and marketing goals.
• Create actionable plans to both grow and maintain followers for each social media platform.
• Create and manage all social media content calendars.
• Create and publish engaging, high-quality content that resonates with our target audiences.
• Maintain the brand’s identity and voice on social media to create consistency.
• Supervise social media interaction between followers and the company to ensure a positive experience.
• Keep leadership informed of any important conversations happening on social media.
• Analyze data and report on performance to determine which initiatives work best and capitalize on this information to continue scaling.
• Analyze social media metrics and create reports on performance for internal and external stakeholder review.
• Manage and grow the company's brand social media accounts on Facebook, Twitter, TikTok, YouTube, Instagram, and LinkedIn.
• Stay up to date on trends and best practices in social media and digital marketing.
• Create comprehensive social media advertising strategies for internal brands and sponsor partners.
• Performs other related duties as assigned.

 
Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Ability to create engaging content (images and video) that align with brand look and feel, bring new ideas to the team, and thrive in a highly collaborative environment.
• Must have a strong understanding of the social media space, social communities, conversations, trends and best practices.
• Experience using content management platforms.
• Experience communicating social media strategy and performance to clients and leadership.
• Proficient in pixel management and ad manager platforms.
• A strong working knowledge of SEO.
• Passion for brand-driven growth and for social and content is required.
• Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach.
• Skilled in project management and content management. 
• Ability to work independently and prioritize tasks.
• Strong copywriting skills and attention to detail.
• Ability to multi-task and work in a fast-paced environment.

Education and Experience:

• 3-5 years of social media management experience with an understanding of platforms, advertising, digital best practices and developing SOPs.
• Knowledge of the equine industry is preferred but not required.
• Experience in event/sport social media preferred but not required.
• Experience managing multiple brand social media platforms.
• Bachelor's degree in business, marketing, communications, journalism, public relations, or related field preferred.
• Video and photo editing experience is required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to work a non-traditional work week that includes nights and weekends. 
• Must be able to lift 15 pounds at times.

An Equal Opportunity Employer:

Equestrian Sport Productions is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity, or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Equestrian Sport Productions participates in E-Verify. All offers of employment are contingent upon completing and passing the compliance process.

Wellington International, formerly known as Palm Beach International Equestrian Center was founded in 2006 and has contributed to transforming Wellington, Florida, into the world’s premiere destination for equestrian enthusiasts. Wellington International is an amusement and recreational establishment doing business through several companies. Wellington International arranges seasonal events, including the Winter Equestrian Festival (“WEF”), which is held at Wellington International over 13 weeks and is the world’s largest and longest-running equestrian sports event with more than 8,000 horses and more than 300,000 spectators from 43 different countries converge on Wellington.

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