Job Description

Our client is seeking an experienced Digital Marketing Manager to join their growing team! This widespread role is ideal for a person who has “done it all” in marketing and brings fresh ideas and a positive can-do attitude to the job Do you like to own marketing projects end-to-end? Do you love both the creative and analytical parts of digital marketing? Can you create a social post or deploy an email campaign and are equally obsessed with the analytics? Do you thrive in a fast-paced environment juggling a variety of projects? If this sounds like you, then let’s chat!

Responsibilities

Reporting to the Director of Marketing, this exciting new role will be instrumental in helping start and uphold the processes and workflows within a new marketing organization. The overarching goals for this position will center around increasing lead generation, building brand awareness, and driving product education. To accomplish this, you’ll need to be a savvy marketer familiar with running multi-channel campaigns through email marketing, social media campaigns, SEO and PPC ads, etc. You will:

• Manage MarTech stack implementation, daily operations and integrations
• Assist with monitoring social media channels
• Collaborate with sales to determine critical product marketing needs
• Own SEO & SEM
• Create weekly dashboard reports for email campaigns and PPC ads
• Assist with creating brand templates
• Build HubSpot email campaigns and journeys
• Build automated HubSpot triggered campaign workflows
• Create HubSpot landing pages, forms, etc
• Liaise with Agency on key projects
• Assist with coordination of industry events and tradeshows
• Enforce brand governance
• Create sales collateral
• Graphic Design as needed

Required Education, Knowledge, Skills and Abilities

• Degree in Business, Marketing or similar related field strongly preferred.
• 5-8 years of marketing operations background experience with a wide variety of technology platforms including HubSpot, Trello, Canva, NetSuite, GA4, ZoomInfo, etc.
• Deep experience with HubSpot – building email campaigns, workflows, automations, designing landing pages, managing a CRM, publishing social media posts, etc.
• An analytical mindset and strong report-building skills.
• A passion for website design, flow and maintenance.
• Expertise in setting up, optimizing, and maintaining Google PPC ads, LinkedIn and Facebook ads.
• Ability to multi-task and work in a fast-paced and changing environment.
• Excellent communication skills (verbal and written) and ability to explain highly technical concepts in simple terms.
• Excellent time management and budgeting skills.
• Must be meticulously organized
• High performance individual that is a collaborative self-starter with personal accountability and follow-through.

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