Job Description

JOB TITLE: DIGITAL MARKETING DIRECTOR  

REPORTS TO: CHIEF OPERATIONS OFFICER  

The Digital Marketing Director (DMD) is responsible for developing, implementing, and managing the Live Action digital marketing strategy and vision. Their efforts drive brand awareness, engagement, activism, and support fundraising goals. Success for this role will ultimately be determined by their ability to help transform public opinion on abortion through online education and activation strategies. The DMD is a results-driven marketing expert who is on the cutting edge of digital media and industry best practices. 

The DMD must be committed to Live Action’s mission and must be inspired to do the best work of her or his life. This position offers the potential for growth and the opportunity to be part of a dynamic, growing, and highly productive team.  The position can be remote, with a preference for candidates based in Southern California.

The DMD’s responsibilities include but are not limited to: 

• Develop, plan, and implement a data-driven digital marketing strategy. 
• Identify and manage metrics and KPI’s to measure effectiveness and identify areas for improvement. 
• Manage, train, and develop the digital marketing team. 
• Increase brand awareness across all channels and develop appropriate metrics for reporting. 
• Track and report on SEO and Google Analytics data to make in-depth analysis. 
• Create, execute, and maintain unified messaging and brand across all platforms and departments.  
• Ensure relevant, best-in-class content is curated and distributed across all appropriate platforms. 
• Manage and report all digital advertising spending and ROI. 
• Oversee all Live Action social media accounts and posts. 
• Drive web traffic and conversions to all Live Action properties including theLive Action store and LiveActionNews.org. 
• Collaborate with the Development (Fundraising) team to help plan and manage digital fundraising campaigns. 

Requirements: 

● Extensive knowledge of different marketing channels including social, SEO and email.

● 7+ years of experience in digital marketing. 

● 7+ years in a management role. 

● Previous experience managing advertising agency partners 

● Excellent communication skills, verbal and written. 

LIVE ACTION:  

Live Action is dedicated to ending abortion and building a culture of life in America and beyond. We believe that every human life has intrinsic value and rights. We expose the truth about abortion and counter the misinformation campaign of the multi-billion dollar abortion industry and lobby. Today, we host the largest online following in the pro-life movement, with millions of supporters throughout the United States.

APPLICATION SUBMISSION PROCESS:

No phone calls please. All staff members are required to sign Live Action's Non-Disclosure and Confidentiality Agreement.

BENEFITS:

Live Action offers high-value benefits to our full-time employees! Live Action provides competitive and ethical health benefits for full-time employees and their families. We also have unlimited PTO for our employees as we are a work/life balance, family-oriented culture.

LIVE ACTION:

Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, Twitter, and Instagram. (see more here: and ).

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